Brand identity meanings:

• The logo is stylized from the image of “the nail nipper”. Readers will feel the friendliness and good-looking image of Nghia Nippers brand. The top of the nipper is stylized to present the sharpness of the product. It is also forward to show the goal of further developing of the brand
• The bright green is selected to be the key color which expresses the growth and the development as well as brings the feelings of coolness and comfort as if being cared and shared.
• The persian rose creates the softness, the subtlety which comes up the feeling of feminity and the woman's appealing
• Two dotting-point curves create the image of health and dynamism which represent for beauty and aesthetics.
• System of the brand identity is a harmonious picture which represents for the potential and continuous development of the Nghia Nippers brand

Slogan of Nghia Nippers:

• Vietnamese: “Cho cuộc sông luôn có nghĩa”.
• English: “For a meaningful life”.